CheeseCake.com launched by successful domain name investors: David Clements and Harvey Kaplan

August 17th 2010

Domain name buying and selling is a big business despite the fact that the economy is still very much unstable.

Premium domain names specially "category killers" can only be owned by one entity. For example, there is only one Loans.com which is owned by BankOfAmerica. Although, there are many competitors in the loan category, if BankofAmerica were to invest time and effort into developing Loans.com, it can certainly become a bigger business than it is.

Sometime ago Candy.com was purchased by a company, specializing in retailing of candy products. Today the domain name ranks at the top of the search engine for the keyword "candy". In addition to that, customers can instantly feel that they are dealing with a credible company.

David Clements and Harvey Kaplan, seasoned domain name investors, purchased CheeseCake.com for $100,000

Unlike real estate, domain names can be instantly developed and marketed. More importantly, there is only one CheeseCake.com

CheeseCake.com is live and operational and taking orders.